Hello, I'm Chad.
Product Strategy | Service Design | Customer Experience
As a Venture Builder and Innovation Specialist based in Amsterdam, I transform complex challenges into strategic opportunities. Through human-centered design and innovation, I create solutions that deliver business value, enhance customer experiences, and support environmental impact.
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Product Strategy
Insights into opportunities:
• Research to actionable strategy
• Strategic opportunity mapping
• Evidence-based solutions
• Stakeholder value creations
Service Design
Building systems for growth:
• End-to-end journey design
• Scalable frameworks
• Efficient systems
• Continuous improvements
Customer Experience
Creating lasting connections:
• Deep user insights
• Human-centered solutions
• Impact measurement
• Stakeholder engagements
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Impact Delivered
Organizational Impact
• Accelerate innovation cycles
• Reduce development risk
• Enhance stakeholder alignment
• Drive customer satisfaction
Team Impact
• Build lasting capabilities
• Foster collaborative culture
• Enable data-driven decisions
• Maintain project momentum
Featured work
*Case studies are under NDA, reach out directly to have a discussion. ⇨
Revolutionizing Sustainable Aviation
Situation: Aviation industry needed to accelerate sustainable aviation fuel (SAF) adoption by creating production confidence, securing investments, and simplifying emissions reporting across stakeholders in a fragmented market.
Result: Research insights shaped strategic direction for "most impactful innovation project in 20 years" by:
• Creating platform connecting SAF producers with corporate buyers
• Enabling demand aggregation across stakeholders
• Validating market entry strategy through 210+ interviews
• Developing implementation roadmap for industry adoption
Impact: "Mach49 has the outside-in view and the 'doing' mindset. I've seen more work done by the M49 team in the last few weeks than in the last 3 years." - Strategy Lead
Reimagining Corporate Feedback
Situation: Global organization needed to transform their performance review system into an ongoing feedback culture. The challenge was creating a simple, valuable process that would align employees, people leaders, and executive leadership while reducing administrative burden.
Result: Delivered scalable feedback system that:
• Cut admin time in half for people leads (60 to 30 minutes per review)
• Transformed annual reviews into quarterly conversations
• Made feedback more actionable through structured guidance
• Enhanced cross-cultural communication effectiveness
• Created "feedback is a gift" culture
• Enabled continuous improvement through AI-enhanced synthesis
Leadership Impact: "Your partnership was a key factor in the positive outcome" - Chief of People
Unlocking Sustainable Shipping
Situation: Postal service needed to transform their packaging approach to meet sustainability goals while maintaining operational efficiency. Our venture team was tasked with developing an affordable, user-friendly solution to reduce waste and environmental impact.
Result: Developed and implemented scalable solution with immediate impact:
• Created three-pillar framework (Boxless, Circulate, Air Eraser)
• Validated market opportunity from €79M (home markets) to €6.5B (Europe)
• Conducted extensive validation (135 stakeholders across 5 countries)
• Achieved rapid implementation with existing capabilities
• Secured 8.5/10 customer validation with 18 companies requesting pilots
Leadership Impact: Project team credited solution success to my guidance in overcoming biases and uncovering true customer needs.
Crafting Immersive Experiences
Situation: A pioneering tourism venture sought to transcend physical boundaries through XR technology. The challenge was creating truly immersive experiences that could induce flow states and deliver transformative moments for explorers.
Result: Designed framework for immersive experiences that:
• Created systematic approach to flow state design
• Mapped psychological journey touchpoints
• Built team capability through innovation methods
• Established new standards for virtual experiences
• Currently in development with hotel division
